SapientNitro picks up £15m Tesco Mobile

Tesco Mobile has appointed SapientNitro to handle its £15 million advertising, digital and social media business without a pitch.

SapientNitro picks up £15m Tesco Mobile

The account was previously held by Wieden & Kennedy Amsterdam.

A spokeswoman for Tesco Mobile confirmed the appointment. She added that the business was handed to SapientNitro as Bartle Bogle Hegarty holds the Virgin Media account. 

Tesco moved its £110 million main advertising business to BBH at the be­ginning of 2015, having worked with Wieden & Kennedy London for more than two years.

SapientNitro also confirmed the win but declined to comment further.

Tesco Mobile launched a TV, online and video-on-demand campaign in September last year using the strapline: "Enough said." 

The ads explain how simple its price plans are before using the remaining time to show entertainment.

MediaCom won Tesco’s £90 million media planning and buying business in April, ending the supermarket’s 20-year relationship with Initiative.