SAS brings in Neolane for customer campaign

LONDON - SAS Scandinavian Airlines has licensed Neolane's software ahead of a direct marketing campaign targeting existing customers.

The airline is looking to gather further information about customers, including travel preferences, as part of a direct marketing campaign that will focus largely on emails. It is set to launch next month.

The key target audience are those signed up to SAS EuroBonus, the airlines frequent flyer programme.

A spokesman for Neolane said: "The end goal is to increase loyalty among customers within a competitive market, finding out information about their travelling habits and using that for targeted marketing activity."

Sofia Edholm, SAS EuroBonus communications director said: "Effectively managing and orchestrating customer communications is of strategic importance to us in that it drives loyalty and thereby revenue."

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now