The Manchester agency Sass Panayi has scooped the
multimillion-pound advertising account for the property website
The site, which is not linked to any traditional estate agents, offers
consumers the ability to search for homes matching their
Unlike more traditional sites it also provides interior design and DIY
It will be the first site in its sector to take advantage of wireless
application protocol-enabled mobile phone and interactive TV technology
following a recent deal with Cable & Wireless.
Sass’s creative and managing director, Graham Sass, said: ’We saw the
dotcom opportunity coming and geared up accordingly.’
Sass, whose media arm, Sass 2 Media, is handling media on the account,
beat three London agencies to the business, reportedly Blueberry,
Identity Deepend Group and stretchthehorizon.
Property Internet plc, which owns 08004homes.com, plans a soft trade
launch this month, followed by a major con-sumer campaign that will
encompass 96- and 48-sheet posters, bus mega-rears, press and major
internet search engines.