The Sprout, the braindchild of editor Martin Jay, will be a monthly report on the actions of the European Commission and MEPs.
Jay, a former Sunday Times journalist and TV producer, said the magazine would provide a "balance of satire and bare-knuckle reporting on the European Union".
The title will have an initial print run 3,000 copies, with 1,000 copies distributed in Brussels. In the UK, The Sprout is targeting lobbysists and those interested in the political process. The title will be available on newsstands at Borders.
Jay said: "Of course, a lot of what The Sprout is about is reporting on bent MEPs and how Brussels manages to 'spend' £70bn a year without getting its books audited and approved by the European court of auditors for the ninth year running."
The title is published by Jay's company, Sprout Media.
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