Jim Saunders, the creative best known for the BT corporate
commercial starring Stephen Hawking, is joining Publicis and switching
from art direction to copywriting.
He will move to Publicis from M&C Saatchi at the beginning of next month
to partner the senior art director Molly Godet.
Saunders' agency career has been punctuated by a string of awards
including a Cannes gold and Campaign and D&AD silver awards for his work
His tally also includes Creative Circle silvers and British Television
Advertising Awards golds.
One of his best remembered ads was for Silk Cut featuring a fat man with
a party hat split down the middle.
Gerry Moira, the Publicis executive creative director, said: 'I'm
delighted to have a talent of Jim's calibre in the creative department.
The job titles 'copywriter' and 'art director' are about as relevant
today as 'haberdasher' or 'cordwainer'.'
Saunders made his name partnering Tom Wnek at Saatchi & Saatchi, which
he joined in 1986. Trevor Beattie later hired him for TBWA, where his
partnership with the writer Sean Toal was responsible for the agency's
debut work for Northwest Airlines.
After a spell at D'Arcy, where he helped produce the agency's first work
for Scholl, he moved to M&C Saatchi last year. Saunders described his
switch to Publicis as 'a really exciting move'.
He added: 'A massive part of my output has come out of the typewriter,
going right back to the Stephen Hawking epic. So making the copywriting
role official is a logical and welcome step.'