Save the Children calls global pitch

LONDON - Save the Children is approaching agencies about its global advertising account.

Save the Children...seeking ad agency
Save the Children...seeking ad agency

The charity has contacted five agencies to attend a question-and-answer briefing session today (Thursday).

It plans to hold formal presentations towards the end of next week.

The winning agency will initially be briefed to create a campaign promoting The International Day of the African Child on 16 June, which honours the memory of the black schoolchildren who took to the streets in Soweto in 1976 to protest the inferior quality of their education.

More than one hundred boys and girls were gunned down.  

Save the Children works with a number of agencies around the globe on localised business on a project-by-project basis. This is expected to remain unchanged once a global agency has been hired.

Wieden & Kennedy recently worked on the Save the Children's Charter - a collection of messages from young people that were delivered to world leaders at the G20 summit.