Save the Children to discuss digital ads

LONDON - Save the Children is holding talks with agencies about its digital ad account, which is understood to include website design, advertising and e-mail marketing.

The charity has approached a number of agencies in what a spokeswoman said was part of a benchmarking exercise. She added that its relationship with Proximity London, its DM agency, was unaffected.

Save the Children has used a variety of digital agencies for one-off campaigns in the past. It launched a viral and online ad campaign this month, created by Wheel, to promote sales of flip-flops it has created with the

Brazilian sandal manufacturer Cararis Viral films are hosted on a website, www.savetheflipflops.org.uk, and show old flip-flops that have been abandoned moaning about the Save the Children designs.

Last year, it launched an online campaign, by Good Technology, called School Link. The site was designed to inform primary school children about the lives of similarly aged children in need and what they could do to help.

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