Save the Children to discuss digital ads

Save the Children is holding talks with agencies about its digital ad account, which is understood to include website design, advertising and e-mail marketing.

The charity has approached a number of agencies in what a spokeswoman said was part of a benchmarking exercise. She added that its relationship with Proximity London, its DM agency, was unaffected.

Save the Children has used a variety of digital agencies for one-off campaigns in the past. It launched a viral and online ad campaign this month, created by Wheel, to promote sales of flip-flops it has created with the Brazilian sandal manufacturer Cararis. Viral films are hosted on a website,, and show old flip-flops that have been abandoned moaning about the Save the Children designs.

Last year, it launched an online campaign, by Good Technology, called School Link. The site was designed to inform primary school children about the lives of similarly aged children in need and what they could do to help.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content