Stephen Hawking appears in Save the Children’s new campaign, which asks for donations for children displaced by the Syrian conflict. Adam & Eve/DDB created the TV ad, in which Hawking reads words that Syrian children have written to describe their plight. At the end of the spot, Hawking says: "The children of Syria have no voice, that is why I’ve given them mine. What will you give?" The work was written by Michael Burke, art directed by Ben Tollett and directed by Matt Houghton through Pulse.
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