Save the Children 'no child born to die' by Adam & Eve

Adam & Eve has launched an integrated campaign for Save the Children that encourages the public to take action and stop millions of children from dying.

The campaign, which uses the strapline "No child born to die", is the first work to be created by Adam & Eve since it won the account last year.

Spearheading the campaign is a TV ad, directed by Chris Palmer, which features a group of young children as they watch a series of projections of some of the world’s most inspirational heroes, such as Nelson Mandela, Albert Einstein and Muhammad Ali.

The spot is voiced by actress Helena Bonham Carter.