Save the Children takes the unboxing trend to sobering levels with first global video series

On International Children's Day, campaign sheds light on violence, early pregnancy and child labor.

In conjunction with International Children’s Day on June 1, non-profit Save the Children worked with Weber Shandwick to use the unboxing trend to shed light on the shocking truths children face around the world in its first global video series called "Unbox." In three one-minute videos and a 1:37 compilation video, three children "unbox" toys that are not quite what they expect. Their giddiness and excitement are replaced with weighty realization when they see the toys represent violence, early pregnancy and child labor. The series corresponds to the non-profit’s first "End of Childhood" report which compares the best and worst countries for children. 


VP, Marketing and Communications
Director, Media Relations & Communications
Director, Talent Relations
Senior Director, Media & Communications
Associate VP, Integrated Marketing & Brand Management
Executive Creative Director & Chair, Global Creative Collective
Executive Creative Director
Creative Director
Senior Copywriter
Senior Art Director
Senior Producer
SVP, Account Management Supervisor
President, Weber Shandwick South
Production company
Executive Producer
Freelance Editor
Sound Designer

Featured in this story

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.