Save the Children "tomorrow" by Adam & Eve/DDB

Adam & Eve/DDB has created the second ad in Save the Children’s latest campaign. The TV spot, which will launch during The X Factor on Saturday, is set to a version of Tomorrow from the musical Annie. In the ad, children are shown asleep but, as day breaks, we are made aware of the harsh realities of their living conditions. It was created by Sidney Rogers and Harry Bugden, and directed by Simon Ratigan through HLA.

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