Savsé "Be savvy, drink Savsé" by Just So

UK smoothie brand Savsé is winning the battle of Waterloo with a £3m outdoor campaign by Just So.

Billboards, digital screens, cross-tracks and tube panels are running around Waterloo Station with the message that Savsé smoothies are delicious and also genuinely healthy. The ads were written by Paul Burke and art directed by Michael Bow.