Have your say: from Coke vs Pepsi to humans vs computers, get involved in the debate

Highlighting some of our best reader comments across our stories. Add your voice to the debate - and be heard.

Have your say: from Coke vs Pepsi to humans vs computers, get involved in the debate

Coca-Cola Life and Pepsi True's green branding devalues the colour's ethical heritage

I believe you're right regarding 'green' and the metrics Chris used to illustrate the health implications but his main point still rings true to me. I'm a Coke consumer (all varieties) but I simply don't get the new product. The green label...read more

by Alex Tong On 7th Oct 2014

The Lure Of Snapchat: Yahoo Poised To Invest 'Millions'

As a daily user of Snapchat, I was inclined to click on this article and read what it had to offer. I am always interested in learning new material and insight on the things I use in my daily life. Most of my...read more

by Travis Leasure On 7th Oct 2014

The human touch can never be replaced by an automatic download

Although technology is getting more and more advanced to the
point where computers with artificial intelligence can replace humans for many
tasks, I agree with the author because I feel like human interaction is too
important. As can be shown with Apple’s U2 blunder...read more

by Jonathan MacNeil On 5th Oct 2014

A history of the Coke vs Pepsi war in 3 1/2 minutes

Classic - nice to be mentioned as a tiny part of the cola war history! Thanks Ben. It's five years since I sent that original tweet mentioned above to Coke and Pepsi. The day it broke I received sever…read more

by Iain McDonald On 8th Oct 2014

Adidas on the new rules of content marketing

Great article! It seems as though Adidas really took a more personal approach throughout this entire campaign. They understood that their brand was already recognizable...read more

by Justin Belmont  On 8th Oct 2014

Lufthansa claims 'world first' with augmented reality app for Premium Economy

Lufthansa is redefining the economy/coach passenger experience. I travelled Lufthansa to Berlin last month and was awestruck by their brilliant More Indian Than You Think campaign. Indian food on the …read more

by Rhea Singh  On 9th Oct 2014

Wonga's payday loan ad banned over missing rates

The real sad issue about Wonga is that it should ever get to an ad standards issue. Post recession, with many people in need of cash and our banks (the government owned ones) refusing to lend to them at sensible rates, the payday loan market was allowed to spring up...read more

by Mark Palmer On 8th Oct 2014

Experiential is not dying, its just getting done very badly by people who have jumped on the "We're experiential" train - Staffing, PR and Ad agencies who are looking at adding to their bottom line and thinking its easy money. The "we can do that" mentally is failing the true Experiential agencies. The real experiences are creative lead with the consumer in mind, PR agencies don't design - they do stunts along with staffing companies...read more

by David  On 9th Oct 2014

Experiential hasn't lost its way at all. I would agree if the kinds of activations you outline are all we get from the discipline. But I've seen a huge amount of fantastically creative, bold and above all relevant experiential campaigns this year. The difference for me is a) cost - a lack of budget means agencies turn to the most cost-effective (usually the most simple) solution, and b) creativity - either brands not being brave enough, or hiring agencies with great production experience but little in the way of creative talent. This is where I agree with you David - the best experiences are delivered by true experiential specialists. PR agencies' task is stunts where the primary target audience is he/she who consumes it through on/offline media....read more

by Dave Corlett   On 9th Oct 2014

You've made some good points here, though I do think that PR agencies are very well equipped to deliver experiential campaigns. We always have to sell a story (a true one) to journos and the public are no different as 'recipients' of said stories. The hard sell just doesn't work and the best PRs are usually able to find an execution that's not only worth writing about, but credible amongst attendees. Which is nice. Just a thought. Anyway, glad you're able to use your last name unlike Dubai Dave.

by Martin Ballantine    On 9th Oct 2014

Read next

Five behaviours marketers can learn from the new YouTube stars

How human-computer symbiosis is driving the future of big data


Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content