Scalpers "You were born a rebel" by Wunderman Thompson Spain

Spanish textile company Scalpers is rolling out a digital and outdoor campaign created by Wunderman Thompson.

Paying homage to "the greatest rebel in the history of mankind: Jesus Christ", the campaign debuted on TikTok before airing on other digital channels and OOH assets, with media planning and buying handled by Wavemaker.

The digital films were directed by Bruce St Clair, with campaign art direction by Elda Farran and Ana Marín at the agency and copywriting by Iñigo Pereda, Dalmau Oliveras, Pipo Virgós and Lolo Ortega.


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