Scholz nets a place on Toshiba’s roster with pan-Euro brief

The newly opened London office of Scholz & Friends has won a place on Toshiba’s agency roster to act as advisor on its pan-European computer business.

The newly opened London office of Scholz & Friends has won a place

on Toshiba’s agency roster to act as advisor on its pan-European

computer business.



The agency will be a consultant to the company on the marketing of its

portable computers while also working on projects associated with the

upcoming launch of Toshiba’s first desktop PC.



The task marks a return to involvement in PC advertising by Kate

Robertson, who runs the Scholz London operation and previously led Bates

Dorland’s successful 1994 pitch for the pounds 33 million Compaq

pan-European task.



The appointment will not affect existing agency arrangements under which

Toshiba’s PC business in the UK is handled by Duckworth Finn Grubb

Waters.



Frank Akihari, senior marketing manager for Toshiba’s European PC

division, said: ’Scholz will not be executing any advertising right now.

But I can’t predict the future.’



Scholz’s brief is to offer strategic advice across a broad range of

activity.



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