The newly opened London office of Scholz & Friends has won a place
on Toshiba’s agency roster to act as advisor on its pan-European
The agency will be a consultant to the company on the marketing of its
portable computers while also working on projects associated with the
upcoming launch of Toshiba’s first desktop PC.
The task marks a return to involvement in PC advertising by Kate
Robertson, who runs the Scholz London operation and previously led Bates
Dorland’s successful 1994 pitch for the pounds 33 million Compaq
The appointment will not affect existing agency arrangements under which
Toshiba’s PC business in the UK is handled by Duckworth Finn Grubb
Frank Akihari, senior marketing manager for Toshiba’s European PC
division, said: ’Scholz will not be executing any advertising right now.
But I can’t predict the future.’
Scholz’s brief is to offer strategic advice across a broad range of