School Reports 2012: Vizeum

Vizeum had a good year in 2011. It ramped up its new-business momentum, winning the consolidated BMW and Mini business, the £8 million Hiscox account and ending the year on a strong note with the capture of William Hill's £15 million spend.

Recent BMW work
Recent BMW work

Score: 7

Agency fact file: Vizeum
Type of agency Media planning and buying
Company ownership Aegis
Key personnel Grant Millar managing director
  Jo Sutherland managing partner, planning
  Stuart Newman managing partner, new business
  Piers Taylor managing partner, clients
  Ian Edwards managing partner, strategy
Nielsen billings 2011 £261m
Nielsen billings 2010 £229m
Declared income n/s
Total accounts at year end 38
Accounts won 11 (biggest: William Hill)
Accounts lost 2 (biggest: Eurostar)
TV 48%
Outdoor 14%
Online 14%
Press 13%
Sponsorship 6%
Radio 3%
Cinema 2%
Number of staff 120 (+10%)

On the downside, the agency lost its Eurostar and John West accounts, but its 70 per cent conversion rate on pitches more than made up for the losses.

The departure of the deputy managing director, Stuart Bowden, was Vizeum's big management story of last year. Rather than making a panic hire, the managing director, Grant Millar, instead promoted key individuals to the board, including Jo Sutherland and Ian Edwards, who had arrived earlier in 2011 from MEC.

The pair took on the brunt of the planning and strategy duties previously handled by Bowden while Stuart Newman continued to bring an energetic approach to new business.

Vizeum's work seems to be of a consistently high level and its campaign for Panasonic cameras, which involved ad-funded programming on Channel 5, was recognised with awards. Work for Coca-Cola and Ikea also impressed.

The agency's consultancy-style business approach seems well-suited to changes in the agency/client model and its impressive pitch performance bodes well for 2012.

Score last year: 7

How Vizeum rates itself: 8

"Vizeum's unique culture and approach saw us win two out of every three pitches for brands such as Hiscox, Pathe, Clas Ohlson, William Hill and the consolidated BMW/Mini. We produced highly innovative work for Coca-Cola, Panasonic, Ikea and 20th Century Fox. We recruited external talent including Ian Edwards (head of strategy) and Emerson Bramwell (head of insight), and promoted internal talent, notably Roxanne Lomas, Simon Bevan, Mike McCoy and the head of digital, Patrick Affleck, to managing partners."

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