School Reports 2013: Jam

Samsung Galaxy Note
Samsung Galaxy Note

Score: 8  Last year: n/a

This is the first write-up for Jam in the Campaign School Reports. The decision to include the Engine-owned shop follows a storming year of growth, good work and new-business success.

The social media agency, which was born from the remnants of i-level in 2007, now accounts for an impressive 10 per cent of all Engine’s revenue. It has also seen a massive 45 per cent year-on-year growth.

Its success can be partly attributed to Alex Miller, the chief executive, who has provided strong leadership and helped the agency win seven new clients and increase its headcount from 50 to 95.

New business came in the form of major brands including Bupa, More Th>n and Tesco Mobile and resulted in an income hike of £1.5 million for the company. Capital One was Jam’s biggest win of the year, after the agency was appointed to handle customer insight and social media for the credit card company.

These wins add lustre to a client list that is beginning to look distinctly blue-chip (its biggest clients are Sky, Samsung and Microsoft).

On the downside, there was a significant loss in the shape of News International when the publisher consolidated its business into WPP’s Team News.

Jam’s creative work improved dramatically during 2012 under the executive creative director, Wayne Deakin. Examples of strong activity included the launch of the 6 Nations Live Challenge app for the Royal Bank of Scotland and Samsung’s "#Breakfree" campaign.

The agency has grown rapidly due to client demand for its blend of social and mobile expertise. It will be interesting to see if it can continue in the same vein in the face of stronger competition from rival ad groups that are investing in these areas.

Type of agency Digital, social media and mobile
Company ownership Engine
Key personnel Alex Miller chief executive
Jamie Kenny chief strategy officer
Richard Costa-D’sa managing director
Wayne Deakin executive creative director
Dan Beasley head of mobile
Declared income £8m
Total accounts at year end 17
Accounts won 7 (biggest: Capital One)
Accounts lost 1 (News International)
Number of staff 95 (n/a)

Score key: 9 Outstanding 8 Excellent 7 Good 6 Satisfactory 5 Adequate 4 Below average 3 Poor 2 A year to forget 1 Survival in question

How Jam rates itself: 8

"2012 was our best year ever at Jam. We experienced explosive growth, hired top talent and produced award-winning work for some of the world's best brands and we were shortlisted for Digital Agency of the Year - not bad for our second full year. We’re committed to pushing the boundaries of what is expected from digital agencies by crafting beautiful work that is social and mobile to the core while delivering strong ROI across our roster."





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