School Reports 2017: Mcgarrybowen

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With the planet's biggest sporting competition well under way, Campaign looks into what brands are doing to align themselves with the Fifa World Cup. We'll add new work to this article as we get it.

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1 In an era of uncertainty, media agencies need to be the experts ...

A focus on business outcomes need not mean a pivot to short-term goals and performance marketing, writes Paul Knight, chief operating officer at Manning Gottlieb OMD.