School Reports 2018
Nielsen billings 2017: £12m (+105%)
Declared income: n/s
Total accounts at year end: 25
Accounts won: 8 (biggest: Peperami)
Accounts lost: 0
Number of staff: 48 (+4%)
Key personnel: Jon Goulding, chief executive; Dave Henderson, creative partner; Guy Bradbury, creative partner; Richard Hill, strategy partner; Nick Fox, chairman
Star player: Pete Mould, creative director of art and design
Year in review
In creative partner Dave Henderson’s first full year – an appointment intended to bring some explosive creativity to match the agency’s name – Atomic London ended 2017 looking like a shop ready to make more of an impact than might previously have been the case.
A revamped managerial front line, some eye-catching creative work and a more effective new-business machine that won eight out of nine pitches are testament to a year in which Atomic built a stronger foundation from which to smash through its personal glass ceiling.
This confidence manifested itself in the much-praised i newspaper general election campaign for Johnston Press, featuring the party leaders in guises synonymous with their campaigns. This was one of Campaign’s top 10 press ads of 2017 and named Best Print Ad at the Big Awards.
The agency may have the chance to build on this success with November’s appointment as lead UK agency for Peperami. Is it up to the challenge of not only matching but surpassing the success of some of the funniest and most memorable brand advertising seen in the UK?
Add to this the arrival of Ageas, the third-largest insurer in the UK, a rebranding assignment for the Royal Opera House and the appointment to handle Flipper, the energy-switching service, and the result is an agency that is successfully navigating a transformative period.
With new roles for the two founding partners – Jon Goulding became chief executive, while Nick Fox took on the chairmanship – can Atomic fulfil its desire to become a standard-bearer for the independents?
Agency's Year In A Tweet
"The year we got our Atomic formula right. Some good wins and some great work. #BrexitWhatBrexit #NeverQuiet"
Business performance and accounts
List of total accountsRetained:
Cancer Research UK
Remember a Charity
The I Newspaper
Royal Opera House
Creative Content UK
Hawkes Ginger Beer
Star Alliance (£2m)
Cancer Research UK (£1m)