School Reports 2018
[Extended edition]
Havas Helia



Havas Helia



Type of agency & ownership:  Customer engagement agency, owned by Havas
Nielsen billings 2017: n/s
Declared income: n/s
Total accounts at year end: 28
Accounts won: 3 (biggest: English Heritage)
Accounts lost: 0
Number of staff: 179 (-34%)
Key personnel: Ol Janus, group head of data; James Swann, executive creative director; Claire Halsey-Wright, chief client officer; Adam Knight, head of planning; Steve Mills, chief operating officer
Star player: n/s

Year in review

Havas Group Media upped sticks from Covent Garden to the new agency "Village" in Kings Cross, but in reality the change in senior personnel across the agencies has been more fundamental.

The French parent company admitted its media division suffered the "heaviest" impact when UK revenues tumbled last year.

Prolific tweeter Paul Frampton said goodbye after 20 years, leaving Matt Adams to run the media business beneath group boss Chris Hirst. Adams has overall responsibility for Team O2, too, since the exit of Ed Cox, while Group M high-fliers Sarah Treliving and Stephanie Marks took the reins at Arena Media and Havas Media respectively.

Add to that a whole raft of C-suite changes below the top layer and we’re left with a very different set of go-getters.

Work highlights include O2 – still the group’s sexiest client. Its "Oops" campaign was chosen as Campaign’s "best outdoor ad" of the year. Havas’ inaugural campaign for Beats in April was the most high-profile, however, with a sponsorship around a heavyweight boxing match featuring Anthony Joshua. Standout wins included Beats (media) and Nokia owner HMD (digital), but many of the biggest pitches seemed to be out of Havas Media’s grasp – a similar picture to last year.

What remains unknown is where the brand proposition now lies after Vivendi fully acquired Havas. Is Havas now the go-to agency group for content and entertainment? Can it compete with Group M and Omnicom (let alone Google and Facebook) for the best media talent that hungry clients crave? Lots of questions for the Village people to answer in 2018.

Agency's Year In A Tweet


"We lost a CEO, but gained a load of partners through our new Havas Village and Vivendi. Now, we’re well set for what will be a big year"

Scores


Score this year: 5
Score last year: 5
How the agency scores itself: 6
Management strength: 5
Creativity: 5
Innovation: 5
New business: 5
Diversity: 5

Business performance and accounts

Gross income

Latest: n/s
Previous: n/s
Change: n/s

Operating profit

Latest: n/s
Previous: n/s
Change: n/s

List of total accounts Retained:

Adidas

Barclay’s Wealth

Cirencester Friendly Society

Compare the Market

Danone

Diageo

Dove

easyjet

English Heritage

GAP

Great Western Railway

GSK

Heathrow Airport

Heathrow Express

IBM

Organix

Pets at Home

Royal Mail

Saga

SPANA

Subway

Tesco Clubcard

Unilever data

Vets4Pets

Volvo Cars Global

Volvo Cars UK

Whitbread

Projects:

Kidzania

Top three spending accounts: Spana (n/s)

KidZania (n/s)

English Heritage (n/s)

Number of retained accounts: 27
Number of accounts that are projects: 1
Biggest win: Engish Heritage (£3m)
Biggest lost: n/s

Diversity


Awards

Haymarket award wins


0