School Reports 2018
[Extended edition]
Jack Morton Worldwide



Jack Morton Worldwide



Type of agency & ownership:  Brand experience agency, owned by Interpublic Group
Nielsen billings 2017: n/s
Declared income: £16.2m (2016)
Total accounts at year end: 27
Accounts won: 6 (biggest: Konica Minolta)
Accounts lost: 2 (biggest: Eaton)
Number of staff: 150 (n/a)
Key personnel: Julian Pullan, vice-chairman and president international; Mike Kunheim, managing director, London; Damian Ferrar, executive creative director; Tim Leighton, creative strategy director; Fiona Lawlor, human resources director
Star player: Damian Ferrar, executive creative director

Year in review

With its heritage steeped in large-scale events, including the Olympics, Jack Morton Worldwide has been a dominant player in the global experiential industry for decades. 2017 was a strong year for the agency that strives to help clients "do something extraordinary".

In the past 12 months, work has included creating a "home" for Google for press and influencers, a "Challenge Lab" for consumers to discover Honda at Goodwood, and the Heineken "Champions voyage" campaign for football fans and press. Further projects involved working with Douglas Coupland to reposition Konica Minolta and helping fans celebrate Star Trek with Netflix.

The year came to a close with numerous accolades, including best B2B brand experience at the Campaign Event Awards for its work creating The Kodak Quarter at Drupa. And for the 14th year in succession, the agency delivered the New Year’s Eve firework celebrations in London, bringing more than 100,000 people to the banks of the Thames.

The "I am Jack" team is responsible for stewarding the agency’s diversity and inclusion efforts. This includes pro bono work, spearheading mentoring opportunities, initiatives such as unconscious bias training and mental health first-aid training, plus an installation celebrating creative work and side-hustles, which is being rolled out across the Jack Morton network.

With the appointment of R/GA’s Damian Ferrar as executive creative director, all eyes will be on Jack Morton’s 2018 projects in the hope that they meet the agency’s "extraordinary" claim.

Agency's Year In A Tweet


"Extraordinary creative team, extraordinary creative work."

Scores


Score this year: 7
Score last year: n/a
How the agency scores itself: 7
Management strength: 7
Creativity: 7
Innovation: 7
New business: 6
Diversity: 6

Business performance and accounts

Gross income

Latest: n/s
Previous: n/s
Change: n/s

Operating profit

Latest: n/s
Previous: n/s
Change: n/s

List of total accounts Retained:

Ericsson

VMware

IBM

Scania

GM

Konica Minolta

Kodak

Oculus

Google

GLA

Hewlett Packard Enterprise

Projects:

Samsung

Toyota

Facebook

Netflix

HP inc

King

Sony

Lenovo

Ooredoo

Reebok

Heineken

Schlumberger

Shell

Honda

HSBC

Maserati

Top three spending accounts:

VMWare (n/s)

Samsung (n/s)

Ericsson (n/s)

Number of retained accounts: 11
Number of accounts that are projects: 16
Biggest win: Konica Minolta (n/s)
Biggest loss: Eaton (£200,000)

Diversity


Awards

Haymarket award wins


0