School Reports 2018
[Extended edition]
MRM Meteorite



MRM Meteorite



Type of agency & ownership:  Customer relationship agency, owned by Interpublic Group
Nielsen billings 2017: n/s
Declared income: £18.7m
Total accounts at year end: 31
Accounts won: 7 (biggest: GSK)
Accounts lost: 0
Number of staff: 180 (+5%)
Key personnel: Nicky Bullard, chairwoman and chief creative officer; Oliver Foot, chief executive; Matt Conner, managing director; Darren Burnett, chief strategy officer; Ian Parsonson, chief financial officer
Star player: Jon Ball, business director

Year in review

MRM Meteorite likens 2017 to "changing the tyre in the fast lane", and it certainly faced a tricky task. Its team of drivers underwent a reshuffle as the agency parted company in June with joint chief executive Chris Whitson, just seven months after the agency restructured to create a "triumvirate" leadership team. No exact reason for his departure (he joined Iris in October) was given, although agency boss Nicky Bullard was eager to stress: "There are no hard feelings between us."

As a result, the agency ended the year with a revamped managerial front line. Oliver Foot became sole chief executive, Matt Conner was promoted from managing partner to managing director, Darren Burnett, former EMEA planning director at Proximity, arrived as chief strategy officer and Steve Garside joined from VCCP to spearhead MRM Meteorite’s business development.

All this might have been reason enough for the agency to take its eye off the road. Fortunately, that did not prove to be the case. Quite the reverse, in fact, as the agency grew both its new services and its bottom line. Indeed, it was able to report an 11% leap in revenue growth from existing clients last year compared with 2016, having significantly developed its TSB, Direct Line, P&O and GM/Vauxhall clients.

For the latter, the agency produced some innovative work for Vauxhall’s Mokka X. To demonstrate the vehicle’s Wi-Fi, the agency asked a writer, designer and coder to create, build and send an email from inside it.

If the agency can do all this during a time of significant senior upheaval, what might it achieve when it has settled down?

Agency's Year In A Tweet


"While the world went a bit crazy, we’ve had 12 months of fantastic growth, awards and wins. Our 180 brilliant people are ready for anything."

Scores


Score this year: 6
Score last year: n/a
How the agency scores itself: 7
Management strength: 6
Creativity: 7
Innovation: 7
New business: 7
Diversity: 7

Business performance and accounts

Gross income

Latest: n/s
Previous: n/s
Change: n/s

Operating profit

Latest: n/s
Previous: n/s
Change: n/s

List of total accounts Retained:

Akzo Nobel

Cadillac

Cisco

Direct Line

EasyJet

GlaxoSmithKline

Hammerson

Marston’s

Microsoft

MoneyCorp

Nesquik

Onstar

P&O

SABIC

Tommee Tippee

TSB

Wyevale

Vauxhall

Project-based:

Abellio

Beko

Cigna

DSM

Kellogg’s

Kiwi.com

Nespresso

Pernod Ricard

Roche

Sun Life

TUI

Virgin Group

Zurich

Top three spending accounts:

Vauxhall (n/s)

GSK (n/s)

TSB (n/s)

Number of retained accounts: 18
Number of accounts that are projects: 13
Biggest win: GSK (n/s)
Biggest loss: n/a

Diversity


Awards

Haymarket award wins


0