School Reports 2018
[Extended edition]
Publicis London



Publicis London



Type of agency & ownership:  Advertising agency, owned by Publicis Groupe
Nielsen billings 2017: £202m (-9%)
Declared income: n/s
Total accounts at year end: 74
Accounts won: 10 (biggest: n/s)
Accounts lost: 0
Number of staff: 265 (+2%)
Key personnel: Guy Wieynk, chief executive, Publicis UK and Western Europe; Karen Buchanan, chairman and chief client development officer, Publicis UK; Nick Farnhill, chief executive, Publicis London and Poke; Dave Monk, executive creative director; Dom Boyd, chief strategy officer
Star player: Our collective front-of-house team at 82 Baker Street

Year in review

Things are looking up at Publicis London. Under the new leadership of Poke co-founder Nick Farnhill, who took up the reins as chief executive, and chairman Karen Buchanan, the agency has grown in stature and is beginning to carry the weight of its network name with greater confidence. The close relationship with Publicis UK sister agencies has also added breadth to its offering.

The year perhaps belonged to creative chief Dave Monk, recruited in 2016 from Grey, who made his presence felt with impressive work, from Renault’s "The ultimate test drive", showing 79-year-old Rosemary Smith driving a Formula One car, to a gorgeous film for the International Olympic Committee to promote the Pyeongchang Winter Games.

The "GoT tapestry" helped Tourism Ireland capitalise on interest around the latest season of Game of Thrones, and bagged a Grand Prix at the Eurobest Awards. However, the account subsequently went up for pitch. And while the bold Heineken "Worlds apart" campaign divided opinion, it got people talking.

Publicis London filled a key position with the hiring of Adam & Eve/DDB’s Dom Boyd as chief strategy officer, while creative talent arrived from far-flung shores in the form of Polina Zabrodskaya from Russia, Sandra Bold from Romania and Victor Bustani and Ricardo Porto from Brazil.

New-business wins reached double figures in 2017, including a global account for Airbus and pan-European duties for Lastminute.com.

Big things are expected in 2018 – and retaining Tourism Ireland would be a good start.

Agency's Year In A Tweet


"New faces, team changes. Sparked debate on openness. Proved age is just a number. Spun 77m GoT tapestry. Gave light to refugee camps."

Scores


Score this year: 7
Score last year: 7
How the agency scores itself: 7
Management strength: 7
Creativity: 7
Innovation: 5
New business: 7
Diversity: 7

Business performance and accounts

Gross income

Latest: £35.4m (yr ending 31 Dec 2015)
Previous: £43.0m
Change: -17.70%

Operating profit

Latest: -£13,000
Previous: £1.8m
Change: -100.70%

List of total accounts Airbus (Global)

Circle Sports

Depaul UK

Essity (formerly called SCA) - Plenty, Tempo, Lotus, Libero, Zewa, Velvet, Cushelle

Ferrero Rocher

Garnier - Bodycare, Garnier Ambre Solaire, Garnier Styling, Garnier Haircare & Colourants, Garnier Skincare

HBO

Heineken UK

Heineken Digital (Global)

Lastminute.com

Morrisons

Nestlé - Carnation, Maggi, Nestlé Infant Nutrition, SMA, Nestlé Purina Petcare, Purina One, Nestlé Waters UK Ltd, Buxton Mineral Water, Nestle Pure Life, Nestlé Nescafe brands, Nescafe Original, Nescafe Gold Blend, Nescafe 3 in 1, Azera, Café Menu, Dolce Gusto

Procter & Gamble - Fairy, Oral B, Crest, Blend-a-Med, AZ, Ipana, Tampax, Vicks, Vibovit, Swisse

Pernod Ricard UK Ltd

Renault UK Ltd - Renault, Dacia

Saint Agur

Tefal UK Ltd

Tourism Ireland

UBS

Yoplait - Petit Filous, Frubes, Yop, Liberte, Weightwatchers, Fruit yoghurts

Canada Goose

IOC

JLL

Nestlé – Meritene

WestJet

Wilmington Plc

Wragg Graham Lawrence & Co

YOPA

Top three spending accounts:

Heineken (n/s)

Morrisons (n/s)

Nestlé

Number of retained accounts: 64
Number of accounts that are projects: 10
Biggest win: n/s
Biggest loss: n/s

Diversity


Awards

Haymarket award wins


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