School Reports 2018
[Extended edition]
Quiet Storm



Quiet Storm



Type of agency & ownership:  Independent creative and production agency
Nielsen billings 2017: £21m (+14%)
Declared income: £2.7m
Total accounts at year end: 12
Accounts won: 3 (biggest: Moonpig)
Accounts lost: 1 (Carabao)
Number of staff: 35 (no change)
Key personnel: Trevor Robinson, executive creative director; Rania Robinson, managing director; Jon Howard, planning partner; Tanya Faulkner, client service director; Emma Chapman, finance director
Star player: Steven Adjei, account executive

Year in review

The usual challenges for Quiet Storm – that it doesn’t make enough big-brand pitchlists, doesn’t make the most of its creative/production offering and doesn’t match the growth of similar-sized rivals – showed no signs of abating last year.

By its own admission, the agency operated within a "turbulent trading environment" in 2017. No doubt it will be hoping that a couple of notable additions to the client list will be the precursors of an easier 2018.

One was Moonpig, the personalised greeting cards, flowers and gifts service – billing a reported £10m and for which the agency unveiled its debut campaign in October. The other was soft-drinks brand Vimto, which appointed Quiet Storm as its lead creative shop in the UK.

In the meantime, the agency has been intent on maximising business from more long-standing clients. Its "kids’ voices" work for Haribo is running in more international markets, including the US, while Yakult was sufficiently pleased with its "Science not magic" campaign that it awarded the agency its European integrated account.

While Quiet Storm has hired new talent in the shape of creative director Laurence Quinn, digital director Scott Powney and business director Jonathan Dale, it’s hard to escape the feeling it isn’t evolving as fast as it should if it really wants to answer those perennial questions.

Agency's Year In A Tweet


"We grew, welcomed new clients, got new work and a lot of love from existing clients. Never more proud of our fierce independence"

Scores


Score this year: 5
Score last year: 6
How the agency scores itself: 6
Management strength: 5
Creativity: 5
Innovation: 5
New business: 5
Diversity: 6

Business performance and accounts

Gross income

Latest: n/s
Previous: n/s
Change: n/s

Operating profit

Latest: n/s
Previous: n/s
Change: n/s

List of total accounts

Retained:

Young’s Seafood

Vimto

Pukka Pies

Moonpig

Yakult Europe

Haribo International

Project-based:

Warner Bros – Harry Potter Studio Tour

Royal Voluntary Service

Butcher’s Pet Food

NBCUniversal hayu

Maplin

Hello Student

Top three spending accounts:

Moonpig (£11m)

Haribo Internatonal (£4.5m)

Yakult Europe (£3.5m)

Number of retained accounts: 6
Number of accounts that are projects: 6
Biggest win: Moonpig (£11m)
Biggest loss: Carabao (£1m)

Diversity


Awards

Haymarket award wins


0