School Reports 2018
[Extended edition]
The7stars



The7stars



Type of agency & ownership:  Independent media planning and buying agency
Nielsen billings 2017: £246m (+15%)
Declared income: n/s
Total accounts at year end: 132
Accounts won: 31 (biggest: Ladbrokes Coral)
Accounts lost: 6 (biggest: Trainline)
Number of staff: 190 (+27%)
Key personnel: Jenny Biggam, founding partner; Gareth Jones, managing partner; Liam Mullins, managing partner; Nick Maddison, managing partner
Star player: Florence, happiness ambassador (our office dog)

Year in review

One word stands out above all others when evaluating the recent performance of the7stars: momentum. The UK’s biggest independent media agency enjoyed what it claims has been its "best year yet", winning £106m-worth of new business, from clients including Ladbrokes Coral, Deliveroo, mytaxi and Laterooms.

On top of being crowned Campaign’s Media Agency of the Year, the7stars took three golds at the Media Week Awards, and a top 20 place in The Sunday Times "Best Companies to Work For" ranking, highlighting its innovative attitude to employee development and wellbeing.

Many envy frontwoman Jenny Biggam’s panache at using key industry debates to promote her agency’s USP, not least the on the issue of transparency. In February, for instance, the7stars became the first agency to publicly sign up to ISBA’s tougher framework contract.

On the work front, the7stars can point to helping Ed Sheeran break a host of chart records, using clever techniques on YouTube and Snapchat to promote his album, ÷. Suzuki’s partnership with ITV’s Ant & Dec's Saturday Night Takeaway also bore fruit; the marque boosted sales by 5%.

However, in May, chief strategy officer Dino Myers-Lamptey departed for MullenLowe Mediahub. He was replaced by Simon Harwood, who joined from PHD as head of strategy. In addition, the7stars’ very public bet on Danish AI media company Blackwood Seven proved a dud, after it closed the doors of its UK office in December.

Nevertheless, it would be a brave move to bet against the7stars building yet more momentum in 2018.

Agency's Year In A Tweet


"We only need 42 characters. We smashed it."

Scores


Score this year: 9
Score last year: 8
How the agency scores itself: 9
Management strength: 8
Creativity: 9
Innovation: 9
New business: 9
Diversity: 8

Business performance and accounts

Gross income

Latest: £15.0m
Previous: £13.2m
Change: 13.7%

Operating profit

Latest: £2.5m
Previous: £2.3m
Change: 6.3%

List of total accounts

Retained:

2 Sisters Food Group

Abundance

Addison Lee

Affordable Art Fair

Ancestry.co.uk

Bacs payments

Bauer Radio

Black Butter Records

Boux Avenue

Bulldog Skincare

Capital One

Carspring

Challs

Child's Farm

Cockburns

Cooking Vinyl

Crocs Europe

Deliveroo

Discovery Networks

Dogs Trust

DriveNow

Dune London

Eat

Feather and Black

Folli Follie

Formula E

Froneri (R&R – Kelly’s, Nestlé Ice-creams, Fab, Maxibon)

Gala Coral

Genius Bread

Global Live

Global Talent

Go Outdoors

Graze

Gumtree

Gymbox

Hilco Capital

HMV Retail

Home Retail Group (Habitat)

Hoseasons

Iceland Food

Iceland Bingo

Ignition

Infirst Healthcare

Insanity Records

Jack Wolfskin

James Villas

Jessops

Jigsaw

Johnston Press

Kallo Foods

Kilamanjaro Records

Kitbag

Kobalt Records

Ladbrokes

Laterooms

Le Creuset

Links

London Southend Airport

London Theatre Company

Lotus

Lucid

McArthurGlen

Mencap

Mentholatum (Deep Heat, Deep Freeze, Deep Relief)

Ministry of Sound

Multiyork

My 1st Years

My Builder

Mytaxi

National Art Fund

Nelsons

New Scientist Live

New State Entertainment

Nintendo

Olivia Burton

On the Beach

One Little Indian Records

Orbis Investment

Panini UK ltd

Papa John's

PGA Tour, inc

Pizza Express

Playlister

Propeller Recordings

Prostate Cancer UK

Rana Pasta

Renegade Records

Republic of Music

Robert Dyas

Robinson Young

Royal Horticultural Society

Royal Marsden

Ryman

Sage Cookwear

Sandals

Save the Children

Scottish Power

Senet

Sofology

Sony Music

Soundcrash

Squarespace

Superbreak

Supercell (Clash of Clans, Clash Royale, Boom Beach)

Suzuki

Suzuki Motorcycles

Tap Music

Tapi Floors & Carpets

Techstyle (Fabletics & Just Fab)

The Foundling Museum

Timex

Towergate Insurance

Up at the O2

Urban Fresh Fruits (Bear Nibbles & Urban Fruit)

Victoriaplum.com

Volac (Upbeat)

Vue

Wagamama

Warner Music

Warp Records

Whiteley

Winefathers

Wyevale Garden Centres

Yardley

Yellowtail

Zizzi

Project:

Cityjet

Greene King

Hostelworld

Landal Greenparks

Secret Garden Party

Under Armour

Top three spending accounts: 

Ladbrokes Coral Group (n/s)

Iceland (n/s)

Suzuki (n/s)

Number of retained accounts: 126
Number of accounts that are projects: 6
Biggest win: Ladbrokes (£20m)
Biggest loss: Trainline (£2.5m)

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Diversity

Awards

Haymarket award wins


Media Week Awards: 5