School Reports 2018: Geometry Global

Colombia’s Ministry of Environment and Sustainable Development
Colombia’s Ministry of Environment and Sustainable Development
Type of agency & ownership:  Integrated creative agency, owned by WPP
Nielsen billings 2017: n/s
Declared income: n/s
Total accounts at year end: 27
Accounts won: 16 (biggest: Huawei)
Accounts lost: 0
Number of staff: 281 (-6%)
Key personnel: Michelle Whelan, chief executive; Elspeth Lynn, executive creative director; Debbie Ellison, head of digital; Tom Moore, head of shopper; Andy Dougan, head of experiential
Star player: Gemma Batterby, new-business director

With two Cannes Lions on its shelf and votes of confidence from some of its biggest clients in the form of significant extra business, Geometry Global’s 2017 performance suggested that this is an agency with a sureness of touch and a spring in its step. Indeed, it has managed to maintain its consistency despite two of the pivotal roles at the agency having new occupants during the year. Michelle Whelan, M&C Saatchi’s former shopper marketing head, became chief executive, while FCB Inferno’s Elspeth Lynn was named executive creative director.

It also says much for the London agency’s performance that both the previous incumbents moved on to bigger things. Sarah Todd became global client leader and head of shopper marketing EMEA; Juan-Jose Posada returned home as chief creative officer for Latin America. The transition, augmented by the arrival of Tim Moore to fill the newly created position of head of shopper marketing, looks to have been seamless.

The agency managed to deliver significant growth as it explored innovative ways to engage consumers via partnerships with leading-edge tech companies. In turn, many of its briefs moved beyond the traditional and strong organic growth, courtesy of existing major clients, including Unilever, Kimberly-Clark and Coca-Cola, as well as newcomers, such as Chinese telecoms giant Huawei.

The icing on the cake was a brace of bronze Cannes Lions for a clever poster campaign for the Colombian government, alerting fishermen to the dangers of the Lionfish. The twist in the tale was that the posters could be converted into bags for the fishermen to carry their catch.




7 7 8

Agency's year in a tweet

Good growth. Better client agency relationships. Best product

Score key: 9 Outstanding 8 Excellent 7 Good 6 Satisfactory 5 Adequate 4 Below average 3 Poor 2 A year to forget 1 Survival in question


*indicates where agencies claim the corporate governance constraints of the Sarbanes-Oxley legislation