School Reports 2018: Jack Morton Worldwide

Honda
Honda
Type of agency & ownership:  Brand experience agency, owned by Interpublic Group
Nielsen billings 2017: n/s
Declared income: £16.2m (2016)
Total accounts at year end: 27
Accounts won: 6 (biggest: Konica Minolta)
Accounts lost: 2 (biggest: Eaton)
Number of staff: 150 (n/a)
Key personnel: Julian Pullan, vice-chairman and president international; Mike Kunheim, managing director, London; Damian Ferrar, executive creative director; Tim Leighton, creative strategy director; Fiona Lawlor, human resources director
Star player: Damian Ferrar, executive creative director

With its heritage steeped in large-scale events, including the Olympics, Jack Morton Worldwide has been a dominant player in the global experiential industry for decades. 2017 was a strong year for the agency that strives to help clients "do something extraordinary".

In the past 12 months, work has included creating a "home" for Google for press and influencers, a "Challenge Lab" for consumers to discover Honda at Goodwood, and the Heineken "Champions voyage" campaign for football fans and press. Further projects involved working with Douglas Coupland to reposition Konica Minolta and helping fans celebrate Star Trek with Netflix.

The year came to a close with numerous accolades, including best B2B brand experience at the Campaign Event Awards for its work creating The Kodak Quarter at Drupa. And for the 14th year in succession, the agency delivered the New Year’s Eve firework celebrations in London, bringing more than 100,000 people to the banks of the Thames.

The "I am Jack" team is responsible for stewarding the agency’s diversity and inclusion efforts. This includes pro bono work, spearheading mentoring opportunities, initiatives such as unconscious bias training and mental health first-aid training, plus an installation celebrating creative work and side-hustles, which is being rolled out across the Jack Morton network.

With the appointment of R/GA’s Damian Ferrar as executive creative director, all eyes will be on Jack Morton’s 2018 projects in the hope that they meet the agency’s "extraordinary" claim.

SCORE THIS YEAR

SCORE LAST YEAR

SELF RATING

7 n/a 7

Agency's year in a tweet

Extraordinary creative team, extraordinary creative work.

Score key: 9 Outstanding 8 Excellent 7 Good 6 Satisfactory 5 Adequate 4 Below average 3 Poor 2 A year to forget 1 Survival in question

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*indicates where agencies claim the corporate governance constraints of the Sarbanes-Oxley legislation

 

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