School Reports 2018: R/GA London

Type of agency & ownership:  Digital transformation company, owned by Interpublic Group
Nielsen billings 2017: n/s
Declared income: £30m
Total accounts at year end: 34
Accounts won: 22 (biggest: n/s)
Accounts lost: 9 (biggest: n/s)
Number of staff: 240 (-31%)
Key personnel: Matt Lodder, executive vice-president, managing director; James Temple, executive vice-president, chief creative officer; Liz Nottingham, executive director HR; Sarah Lent, executive director, business development; Andrew Lam-Po-Tang, executive director consulting (all EMEA)
Star player: n/s

R/GA’s redesign of its agency model by introducing a consulting arm seems to have paid off. In the past year, the agency added 22 accounts ranging from communications work to consultancy and design.

Some of its biggest comms client wins last year included Diageo’s Guinness and Johnnie Walker, plus Hyundai performance sub-brand N. In design and technology, R/GA was appointed to Tag Heuer’s global account and redesigned Givenchy’s website. Notable work included a virtual-reality experience for Guinness. As customers tasted three beers, they were immersed in an abstract environment where they encountered colours, textures, movement and sounds intended to enhance the flavour.

R/GA also worked with Google Brand Studio and the UNHCR to create "Searching for Syria". This interactive experience offered users a new way to learn about the country and the Syrian refugee crisis by exploring five of the most commonly searched-for queries around the world.

It hasn’t all been plain sailing for the agency, however, as it lost all its Unilever accounts, spanning nine brands including Axe, Simple, Dawn and Magnum. This affected both the agency’s revenue and headcount, which dropped by more than 100 people. The agency’s senior management has remained largely stable but for one departure, Rodrigo Sobral. He left his post as vice-president and executive creative director in October.

R/GA, which was named Campaign’s Digital Innovation Agency of the Year, continues with its "Women Up" empowerment initiative and launched its IoT Venture Studio last year. It also took on Malaria No More as a pro bono client.




9 8 8

Agency's year in a tweet

As Campaign’s AOY our success comes via a unique model; connecting diverse disciplines to create transformative work for a more human future

Score key: 9 Outstanding 8 Excellent 7 Good 6 Satisfactory 5 Adequate 4 Below average 3 Poor 2 A year to forget 1 Survival in question


*indicates where agencies claim the corporate governance constraints of the Sarbanes-Oxley legislation