School Reports 2018: TMW Unlimited

Type of agency & ownership:  Customer engagement agency, owned by Unlimited Group
Nielsen billings 2017: n/s
Declared income: £23.6m
Total accounts at year end: 35
Accounts won: 15 (biggest: Shell Retail)
Accounts lost: 3 (biggest: Durex)
Number of staff: 255 (-4%)
Key personnel: Chris Pearce, chief executive; Graeme Noble, chief creative officer; Kate Wheaton, director of strategy; Chris Buckley, chief digital officer; Alex Burley, managing director
Star player: Millie Graham-Campbell, head of creative production

TMW Unlimited was a close contender for Campaign’s 2017 Customer Engagement Agency of the Year – an award it won in 2016. Despite being pipped to the post by Wunderman, it can look back with satisfaction at a creditable year.

It recorded its best new-business year to date with fee income up £3.3m during the last financial year and turnover rising 5% year on year. At the same time, net margins reached 14%, bolstered by extra income from Morrisons, Coty, Nissan Europe and Shell Retail, which named TMW as its lead digital and internal communications agency.

On the creative front, TMW didn’t disappoint. There was a Lynx campaign with boxer Anthony Joshua, as well as work for Voxi, the Vodafone youth brand, which gave 10,000 customers the chance to design their own smartphone case or pick a design by one of three artists.

Indeed, its creative prowess resulted in it becoming the only UK customer agency to be shortlisted in the film category at the Cannes Lions, for the Lynx campaign "Men in progress", a series of videos in which a cross-section of men talk candidly about a range of personal topics.

Meanwhile, the agency viewed its transition from PLC to privately owned business as the opportunity to re-invest and respond to client demands. One result was TMW Interactive, a division combining its technology and user experience teams to provide a "silo-free" approach.




8 9 8

Agency's year in a tweet

It’s been a cracker. Building even better relationships with some fantastic clients.

Score key: 9 Outstanding 8 Excellent 7 Good 6 Satisfactory 5 Adequate 4 Below average 3 Poor 2 A year to forget 1 Survival in question


*indicates where agencies claim the corporate governance constraints of the Sarbanes-Oxley legislation