School Reports 2019: The big(ish) agencies you've probably never heard of

The Nielsen billings table revealed some shops that have considerable heft but a rather low profile. Campaign found out more about some of them.

School Reports 2019: The big(ish) agencies you've probably never heard of


Home has offices in Leeds, London, Gibraltar and New York, and employs 240 staff. Its clients include Argos, Asda Money, Boots Hearingcare, First Group, Interflora, Jaguar Land Rover, and Jet2holidays. Its key staff members include: Dave Sewards, group chairman; Chris Soames, chief executive officer; and Richard Dudleston, chief operating officer.

Space City 

Space City has been making TV commercials for more than 25 years. Based in Hammersmith, London, it handles production in-house and specialises in direct response TV, but it also produces brand response TV, branding commercials, sponsorship bumpers, radio ads and online content. Founder and creative director Victor van Amerongen still takes an active role in the creative process, while management and strategy are led by chief executive Amii van Dunn. Space City has a team of 14 and clients include Wowcher, Scope, RSCPA, Scenic Tours, InsureandGo, Palmer’s, Greater Anglia and Miracle-Gro.

Alpha Century

Alpha Century works with clients including Sofology, Cunard and Baylis & Harding. The agency mentors as part of incubator Seedcamp and has just invested in and helped to name, brand and launch charity tech start-up WhatCharity. Alpha Century has a core team of 25, with backgrounds in client-side brand management, advertising, social, communications planning, design and production.

Snap London

Snap launched in February 2016 and is part of the Chime Group. Its clients include Adnams, Vitality and Purplebricks. Its key people include Jon Boardman, chief executive, Matt Wyatt, executive planning director, and Louisa Fielding, managing partner. It’s ethos is "onwards".


Cravens claims to be the oldest independent ad agency in the UK, founded back in 1946 in Newcastle’s Bigg Market. It made its mark creating the blue star of the Scottish and Newcastle Brewery. Recent work includes activity for its decade-long client Virgin Money, Ladbrokes, the global rebranding of rowing and the delivery of World Rowing events from Shanghai to Sarasota. Cravens' mission is to be "the most internationally significant creative agency outside of London".


Recipe started life as a production company, but now offers strategy, creative, production and media buying. It works with brands including Coca-Cola, Procter & Gamble and Sky. It has recently won work such as Fuller’s, Diet Coke’s integrated UK brief and P&G’s Aussie haircare account. Creative highlights include Coca-Cola "Icons", Fuller’s "Pride loves Pride" and the "Solidaritea" campaign for Birds Eye fish fingers. Recipe's founders are Jim Yorath, Dan Jacobs and Edward Glover.


Wordley is a Penarth-based agency whose expertise is brand response advertising for retail ‘clicks & bricks’, and e-commerce challenger brands. Its clients include Screwfix, Oak Furnitureland, Glasses Direct and

See the Nielsen creative agency rankings
Read School Reports 2019