As part of Campaign’s School Reports, we asked agencies to highlight their star players. These are the visionaries, rising stars and superheroes of adland.
Click through the agencies to read their full report cards, including wins and losses, billings information and comments from Campaign global editor-in-chief Claire Beale.
Will Hooker, new-business account director
"Will has taken to new business like a duck to water. We love him!"
Ezat Ahmadi, dispatch controller
"Unfailingly helpful. Relentlessly cheerful. The self-effacing superhero who keeps our building ticking over like a Swiss watch."
Yazminca Woodward, associate planning director
"Future industry leader, trusted partner to our clients, dedicated mentor to the next generation."
Joe Brailsford, managing director, Seed
"Joe’s quickly grown into MD, engaging the love and loyalty of team and clients alike."
Morag Bruce, editor-in-chief
"Campaign x Creative Equals Future Leader, redefining creativity and editorial at AnalogFolk."
Julie Herskin, creative
"Hilarious, rock-star creative. High five!"
Camille Yin, design director
"Our acknowledged hero of the year for an outstanding performance whilst embodying the Anomaly values."
Charlie Berry, project manager
"Charlie has turned herself upside down and inside out this year and was instrumental in the production of Royal Opera House."
Sue Patrick, EA and office manager
"Without her, we’d all have a lot less fun and be a lot more disorganised."
Lindsay Turner, managing director
"Rising through the ranks, Lindsay was promoted to MD this year and has excelled."
"Hannah embodies the best of BMB and bakes awesome themed cakes for client meetings."
Lucy Markham, instrumentalist
"Shortlisted for Media Week’s rising star, Lucy’s work was the driving force behind the agency winning seven awards for Movember."
Sophie Newton, chief operating officer
"Champion of workplace equality, collector of awards, and genius strategist."
Seb Roskell, head of project management and production
"Totally committed to his job and work."
Ellie Westbrook, insight executive
"Delivers the work of two people in half the time and keeps us all smiling."
Sandra Perriot, senior planner, retail specialist
"Sandra epitomises retail – hard-working, fast-thinking, innovative, digital/tech-first ideas."
Bex Pizzata, office wrangler
"Let’s just say we take a LOT of wrangling…
Jamal Scarlett, front-of-house
"Funny. Friendly. Head of the family."
Rafe Blandford, chief product officer
"One of the loveliest people you’ll meet. Equally adept across tech and strategy. A true unicorn."
George Bowie, senior account manager
"So posh she has single-handedly dragged us up three tiers of the social strata."
Maggie Clynshaw, head of post room
"Longest-serving member of staff – getting people their post on time for nearly 40 years!"
Trudy Hardingham, operations director
"Trudy is the real backbone and the unsung hero of the agency."
Molly, third office puppy
"You don’t want to get on the wrong side of Molly."
Debbie Ellison, head of digital commerce
"Extraordinary, innovative champion, who delivers brilliant creative, tech and solutions."
Oli Mather, account director
"Oli steps up for the agency, and kneels before his future wife."
Sara Donovan, head of people engagement
"Sara is the closest you’ll get to rock ’n’ roll in HR. We love her."
Prachi Virani, business director
"She never stops smiling. And she’s also brilliant, obvs."
Katie Jackson and Jessica Tamsedge, joint heads of account leadership
"Ambitious, visionary, driven, forceful, commercial, reflective, brave, collaborative, influential and kind, with truly epic energy."
Nick Wright, managing director, Jump
"Leading energised content division (Jump) to produce noteworthy work including 'TGTCML' for O2 and 'Off the grid' for Emirates"
Tim Waskett, senior data planner
"Twenty-six years of creating simple, highly creative, commercial data solutions, successfully meeting our clients' needs"
Claire Petzal, account manager
"Key member of team DfE and our B Corp champion – it wouldn't have happened without her."
Simon Carr, executive head of planning
"The art & science of Hearts & Science. Considered, passionate, brilliant."
Charlotte Eagland, head of insights and analytics
"Charlotte is instrumental in developing our product suite and injecting cultural insights into award-winning work."
Elizabeth Darley, group planning director
"Libby embodies iProspects's core values, demonstrates exemplary digital knowlege and is an integral member of the agency."
Gabi Mostert, creative director
"For knocking it out of the park working on Samsung, a well-deserved promotion to creative director and being a true force of nature."
Emily Powers, account manager
"Nothing's ever too much to ask. Everything has an upside. Life is wonderful. That's Emily."
Caroline Wurfbain, senior vice-president, client services director
"Clients drive our business and Caroline drives our brilliant relationships with our awesome clients."
Neil Craddock, head of design
"Expert, collaborative and experienced, with a modern, fresh view of the world. Ideal Jointer."
Paul Older, group IT manager
"Where technology can be competitive advantage or embarassing downfall, Paul is our long-suffering rock."
Sophie Ayers, executive assistant to founding partners
"Sees all, knows all, controls all and all with a smile. The boss."
Pete Bell, creative director
"Ex-Burberry head designer creates visual worlds for brands that consumbers dream of and clients drool about."
Charlotte Morgan, senior account manager
"Charlotte blazed a trail in 2018. Tenacious, unflappable, sharp and a joy to work with."
Siobhan Mulcahy, project manager
"Keeping everybody going during some big pitches this year – couldn't have done it without you."
Margaux Sloan, business director
"Simply a swan-like wonderwoman. Everyone should be more like Margaux."
Rakeem Russell, designer
"He delivered a spellbinding performance as 'Brandon' in our Amazon Super Bowl spot."
Abbie-Allen Powell, senior account manager/account manager
"M&C Saatchi at is industrious, ambitious, audacious best."
Megan Hallinan, head of social and PR
"Social, smart, curious, expert, prolific and a hugely positive nurturing force for everyone at MBA."
Mariam Asmar, innovation director
"Global in outlook, generously collaborative and passionate in the pursuit of human-first strategies."
Mark Wallace, managing partner, head of systems planning
"Mark was fundamental in retaining the Sky account and is helping revolutionise MediaCom's planning approach."
Jula Ayling, head of research and insights
"Julia developed DX, our unique insight platform that allows us to align media with real decision-making."
Aaron Raybe, director of experiential and live events
"Passionate about people, product and profit, in that order."
Scott Anderson, nanny/creative
"Total star. And very, very funny."
James Fricker, projects director
"Fricker is a hero. An operational guru. You name it, he works tirelessly to make it happen."
Steve Garside, head of new business and marketing
"Steve's given up 12 months of passion, energy and downright hard graft. He's a cracker."
Laura Varnam, head of partnerships
"Laura is a partnerships powerhouse who embodies our values of pioneering, energetic and honest."
Jo Arden, chief strategy officer
"Huge impact made on NHS, BHF, Truth Project and many others. Tireless work, flawless thinking."
Flora Rogers, PA to the partners
"Quite simply, nothing would happen without her."
Claire Lawson, chief customer officer
"Uniting the best technology, processes and people to deliver integrated, customer-centricity in an unprecedented role."
Ed Howarth, managing partner
"His client feedback is consistently brilliant and he's an integral part of our strategic growth."
Sarah Gale, head of insight, OMD UK, and Matthew Merrett, client business director, MG OMD
"Sarah has elevated our understanding of Britain and customer journeys though stellar insight." While "Matt leads MG OMD's powerhouse and award-winning regional team."
Kirstin Ross-MacLeod, client services director
"Kirstin makes things happen. She has had the performance of three people this year."
Jo Battersby, Billie Collis and Leanne Phillipou, receptionists
"Our star players this year and every year."
Almost anonymous, chief cheerleader
"That moment when… someone backflips outside the pub, you scream support but it's captured on video."
Elspeth Hoskin, senior designer (chair of cultural committee, diversity & inclusion committee (DISCO) and pitch star)
"Elsie is the lifeblood of our agency. Star designer, diversity champion, cultural queen, cheerleader."
Alex Azis, producer
"In just over four years, Alex has gone from graduate trainee to leading flawless production on our biggest client in their biggest international market."
Jamie Marks, account director
"The dependable legend who shone in the PokerStars pitch."
Lucy Perilli, executive assistant
"Runs our outreach programme with a local school, giving disadvantaged young people game-changing work experience."
Gerard Clark, technical director
"Can slice, dice and build content like no-one else. He’s our secret content weapon."
Shula Sinclair, global head of strategy
"Shula brings strategic excellence and boundless energy to both UK and global clients."
Chloe London, head of moving image
"This year our moving image output grew substantially – Chloe stepped up and nailed it."
Ben Dalton, client director
"Ben’s dedication and commitment to his clients and their brands is off the scale."
Michelle Gilson, head of planning
"Smart, funny, brave. The perfect pirate."
Tracy Sullivan, executive assistant
"Loyal and smart, fierce and funny. Tracy simply runs the show."
Oreoluwa Ayoade, designer, Make it Up
"He continues to inspire, defining a new visual agenda for our clients and our agency."
Georgina Best, creative producer
"George enables a lean team to be nimble but incredibly formidable."
Team Talent, in-house talent team
"For recruiting a whopping 60% of our brilliant people in the last 18 months."
Chris Herbert, king of awards
"Successfully winning the agency’s first IPA gold and Marketing Society Excellence award for Suzuki."
Lloyd Francis, head of motion
"Lloyd leads our in-house motion department – delivering amazing animation, VFX and film content for clients."
Daisy Thurston-Gent, operations and resource manager
"A true Tribalite, Daisy is considerate, resourceful and relentlessly kind. We’d be lost without her."
Sandra Mardin, strategy director
"Sandra delivered inspiring insight-led strategy for one of our biggest wins this year."
Billy Gall-Gray, facilities manager
"Growth means UM’s bursting at the seams. Yet Billy miraculously delivered our ScrUM collaboration area."
Shirley Watson, finance director
"Having a money Jedi like Shirley on hand, with 30 years experience running DDB, meant our start-up could actually focus on what matters, a phenomenal creative product."
Harry Evans, senior account executive, VCCP Media
"VCCP’s newest singing sensation."
George Woodall, mascot
"If you know, you know."
Jennifer Kemp, chief of staff
"Jennifer makes our office go round. She is kind and always available."
Lisa Berardi, head of people and culture
"An experienced, resilient and calm pro – and the driver behind our diversity and wellbeing initiatives."
Marissa Jennings, head of operations
"Tenacious. Creative. Team player. Honest. Business leader. Need something doing? She’s already done it."
Vikki Kottler, head of creative services
"Vikki helps keep us all over it, all the time and has the best laugh in the agency."
Tyler Hendy, senior designer, Wunderman
"No matter the brief, he always pushes the boundaries to deliver best-in-class design."
Luke Thornton, account director, HSBC, J Walter Thompson
"Luke drove the fantastic HSBC UK campaign through. He sets the bar for creative work."
The XYZ project management team
"Quite simply the most committed and talented team in the industry."
Thiago Correa, head of social
"Thiago is a leading force in social, regularly pioneering new formats, betas and measurement tools."
Jennifer Crowley, senior account director
"Jennifer’s led the charge taking Zone’s capabilities into Cognizant clients, winning over colleagues and clients alike."