By using sporting and celebrity role models, the campaign aims to link a
healthy approach to eating with a sporty lifestyle.
In one execution featuring Frank Lampard on the football pitch, a personal
quote from him says: "A healthy diet means I can be at the peak of fitness
for every game." Another more vibrant poster, aimed at primary school children features young pop group bell's boys, who say: "if we didn't eat well we'd run out of steam."
The campaign will appear nationwide later this month in school canteens to
encourage children to try healthier food options.
Project name: Celebrity Eats
Client: Chris Wainwright, head of communications, School Food Trust
Brief: to encourage primary and secondary school pupils to eat healthier through celebrity association.
Creative agency: The Lab
Copywriter: Adam Clyne
Art director: Greg Lappage
PhotographY: Combination of celebrities' own and Getty
Exposure: School canteens across UK primary and secondary schools