Schweppes is ditching the blue identity for its natural mineral water brand, replacing it with a clean, bold, red and blue logo.
The iconic Schweppes logo will now appear in white in the top left hand corner of the Abbey Well label, losing its normal black writing across a sweep of yellow colour.
Scweppes Abbey Well is the official water brand for the London 2012 games and will be the only packaged water brand available at the two-week event.
The rebrand has been created by Kontrapunkt in Copenhagen, and aims to create a contemporary feel for the brand across its packaging. The new logo will be supported by point of sale activity.
Zoe Howorth, market activation director at Coca-Cola GB, said: "We're excited to be revealing a contemporary new look for Schweppes Abbey Well and celebrating the brand’s British roots ahead of the Olympic Games.
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