Cadbury Schweppes is looking for a new agency to handle its quirky
fruit drink, Oasis, after splitting with Saatchi & Saatchi, the
incumbent on the brand for the past three years.
Andrew Mann, the marketing director at Schweppes, confirmed: ’We are
currently reviewing agencies to work with us on Oasis, and there will be
a pitch in the near future.’
He did not say whether he would look outside Schweppes’ worldwide
roster, which includes FCB and Young & Rubicam. However, it is believed
that Mann favours hiring a smaller agency for the project.
News of the move follows Saatchis’ loss of Schweppes’ overall European
branding work to Y&R last month, worth an estimated pounds 20 million
across the region.
However, the agency, which launched the fruit and mineral water drink in
1995, put the decision to split down to a conflict with another key
account, Sunny Delight, the fruit drink launched by Saatchis for Procter
& Gamble last year. Saatchis will retain Schweppes’ Malvern and Sunkist
brands, neither of which spent enough on advertising last year to
register a total in the MMS figures.
Saatchis’ ’open, pour, be yourself once more’ campaign features the
voice of drag comedian, Lily Savage, and a succession of TV
personalities, including Terry Venables and Mike Reed, each of whom
revert to type when they have drunk Oasis.