Schweppes seeks new shop for Oasis after break with Saatchis

Cadbury Schweppes is looking for a new agency to handle its quirky fruit drink, Oasis, after splitting with Saatchi & Saatchi, the incumbent on the brand for the past three years.

Cadbury Schweppes is looking for a new agency to handle its quirky

fruit drink, Oasis, after splitting with Saatchi & Saatchi, the

incumbent on the brand for the past three years.



Andrew Mann, the marketing director at Schweppes, confirmed: ’We are

currently reviewing agencies to work with us on Oasis, and there will be

a pitch in the near future.’



He did not say whether he would look outside Schweppes’ worldwide

roster, which includes FCB and Young & Rubicam. However, it is believed

that Mann favours hiring a smaller agency for the project.



News of the move follows Saatchis’ loss of Schweppes’ overall European

branding work to Y&R last month, worth an estimated pounds 20 million

across the region.



However, the agency, which launched the fruit and mineral water drink in

1995, put the decision to split down to a conflict with another key

account, Sunny Delight, the fruit drink launched by Saatchis for Procter

& Gamble last year. Saatchis will retain Schweppes’ Malvern and Sunkist

brands, neither of which spent enough on advertising last year to

register a total in the MMS figures.



Saatchis’ ’open, pour, be yourself once more’ campaign features the

voice of drag comedian, Lily Savage, and a succession of TV

personalities, including Terry Venables and Mike Reed, each of whom

revert to type when they have drunk Oasis.



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