Scope "End the awkward" by George & Dragon

Scope, the disability charity that works to end inequality in the UK, is using humour to help people get over their awkwardness around colleagues with disabilities.

The work is the latest in Scope's "Awkward" campaign, which began in 2014.

Acccording to Scope's research, 18- to 34-year-olds (millennials) are most likely to feel awkward about disability – one-fifth have actually avoided talking to a disabled person because they didn’t know how to communicate with them.

The ad launched on 16 September across TV and video-on-demand.

Credits

Director of external affairs, Scope
Head of marketing
Creative directors
Agency production company
Executive TV producer
TV producer
Production Company
Director
Director of photography
Producer
Voiceover