Scope "end the awkward" by Grey London

Scope has released a series of ads fronted by the comedian Alex Brooker that humorously give advice on how to avoid awkward social situations with the disabled. Grey London created the campaign, which is the agency's first for the brand since winning the business in November 2013. Brooker stars in three TV spots that focus on different awkward situations. In one ad, an employer frets about how she will greet an interviewee who does not have a right hand. The work, which will air on 11 May, was created by Lex Down and Jamie Starbuck, and directed by Jeff Low through Biscuit Filmworks.