The charity, Scope, and its advertising agency, DMB&B, have come up
with a special election-day press campaign to highlight the difficulties
faced by disabled people as they try to exercise their vote on polling
The ad, which shows a person in a wheelchair, stranded at the foot of a
steep flight of steps leading up to a polling station entrance, reads:
’The first step to democracy is a ramp.’ It was created by the writer,
Jonny Pittard, and the art director, Steve Wakelam, with photography by
In the last general election in April1992, 88 per cent of all polling
stations were inaccessible to disabled people. The ad goes on to say:
’That simply isn’t democratic. We’re not asking for special treatment or
sympathy. Just the right to take part, the same way as everyone else
Scope, a charity for people with cerebral palsy, changed its name from
the Spastics Society in 1994. DMB&B created a press and poster campaign
for the relaunch.
DMB&B and Scope will be picketing polling stations in the constituencies
of the three main party leaders to lobby them as they arrive to vote.