Scope, the disability charity, is unleashing a hard-hitting poster
campaign which aims to raise awareness of how disabled people are
effectively barred from entertainment venues.
The ad was created by D’Arcy and is part of a drive by Scope to urge
businesses and public services to take a realistic look at how they can
make the necessary alterations to ensure their facilities are open to
everyone. It resembles the cover of Time Out magazine, but features the
words ’Left Out’ in place of the magazine title.
The cover picture is of Jim Potter, a 30-year-old who has cerebral palsy
and is a wheelchair user. But instead of describing the entertainment
opportunities available to Jim, the magazine ’cover’ features lines such
as ’Impossible to get into’, ’600 gigs, 250 films, 200 clubs, 150 plays.
All off limits’ and ’Barred from hundreds of London pubs’.
Additional copy explains that Scope is conducting a major access survey
across the UK. It is not asking for donations, but needs as many
disabled people as possible to fill out a simple questionnaire.
’We hope that by taking the familiar Time Out cover and subverting it,
’Left Out’ will push its audience towards a better understanding of the
everyday limits on life for a disabled Londoner,’ Barry Cook, managing
director of D’Arcy, said.
The campaign, which breaks at the end of the month, will run for four
weeks across London underground stations, billboards and entertainment
The ads were art directed by Steve Wakelam and written by Jonny
Media was planned and bought by MediaVest.