The Scotsman "louder" by Stack

Johnston Press has launched a campaign to promote the new-look The Scotsman, designed to cement the brand's position as "Scotland's national newspaper."

The campaign will run across print, digital, radio and out of home - including in Haymarket and Waverley stations and 100 taxis -  for three weeks from 5 October.

It features different executions of a specially commissioned poem, written by Scottish poet Billy Letford.

The campaign's centrepiece is this one-minute film called "louder". It was created by Stack, who won the business in May after a pitch.

Credits

Creative credits
Creative Agency
Creative Director
Creative Director
Agency Producer
Planner
Account Management
Production Company
Director
Pip
Producer
Media Partner
Media Planning Director

Featured in this story

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE