The Scotsman "louder" by Stack

Johnston Press has launched a campaign to promote the new-look The Scotsman, designed to cement the brand's position as "Scotland's national newspaper."

The campaign will run across print, digital, radio and out of home - including in Haymarket and Waverley stations and 100 taxis -  for three weeks from 5 October.

It features different executions of a specially commissioned poem, written by Scottish poet Billy Letford.

The campaign's centrepiece is this one-minute film called "louder". It was created by Stack, who won the business in May after a pitch.