Scott picked for new BBC strategic role in channel marketing

The BBC has created a new strategic marketing role in a bid to improve the promotion and development of its channels.

The BBC has created a new strategic marketing role in a bid to

improve the promotion and development of its channels.



Jane Scott takes up the position of controller, strategic marketing this

week and will be responsible for strategy and marketing for BBC1, BBC2,

BBC Choice and BBC Knowledge.



Scott joined the BBC in 1997 as controller of strategy and broadcasting

analysis, devising the five-year strategy across BBC Broadcast’s

combined services in TV, radio, online and education.



Her most recent position was controller of TV strategy where she worked

with the director of television, Alan Yentob, to produce the recent

review of BBC1.



In her new role, she will work with Yentob and the director of new

services, David Docherty.



Scott will report to Sue Farr, director of BBC public service

marketing.



Farr said: ’Jane’s experience is invaluable as we develop marketing

disciplines across BBC services to the next stage by combining audience

related functions and strategy with marketing.’



Scott will be hiring a team and has promoted Simon Bell, who becomes the

head of strategic marketing for BBC2, and Guy North, who takes up the

role as head of strategic marketing for digital channels.