The BBC has created a new strategic marketing role in a bid to
improve the promotion and development of its channels.
Jane Scott takes up the position of controller, strategic marketing this
week and will be responsible for strategy and marketing for BBC1, BBC2,
BBC Choice and BBC Knowledge.
Scott joined the BBC in 1997 as controller of strategy and broadcasting
analysis, devising the five-year strategy across BBC Broadcast’s
combined services in TV, radio, online and education.
Her most recent position was controller of TV strategy where she worked
with the director of television, Alan Yentob, to produce the recent
review of BBC1.
In her new role, she will work with Yentob and the director of new
services, David Docherty.
Scott will report to Sue Farr, director of BBC public service
Farr said: ’Jane’s experience is invaluable as we develop marketing
disciplines across BBC services to the next stage by combining audience
related functions and strategy with marketing.’
Scott will be hiring a team and has promoted Simon Bell, who becomes the
head of strategic marketing for BBC2, and Guy North, who takes up the
role as head of strategic marketing for digital channels.