Major Scottish advertisers are reacting to the country's growing
independence by forming their own group under the umbrella of ISBA,
their national trade body.
Standard Life, Direct Line, Royal Bank of Scotland and Scottish Widows
are among the companies coming together within the ISBA Scottish
It aims to enable ISBA members operating in Scotland to share market
intelligence and develop guidelines while giving Scottish advertisers a
clearer voice in ISBA's national policy-making.
The group was officially unveiled this Wednesday at the Scottish IPA
Effectiveness Awards, where the group sponsored the competition's
highest award, the Grand Prix.
The group plans to work with the Scottish IPA to develop guidelines
governing agency relationships and advertiser training programmes.
It also intends to press for better co-ordination of lobbying at the
Scottish Parliament and bring about better access to more detailed
Debbie Morrison, ISBA's director of membership services, who has played
a key role in the group's establishment, said it was the result of the
increasing independence of the Scottish advertising market and the
growing importance of the Scottish Parliament in decision-making.