Scottish Courage hires Circus for web project

- Scottish Courage has appointed Circus to take its John Smith's brand online. Circus, which secured the business after a four-way pitch, will be responsible for using the internet to build and extend the "no-nonsense" values of the brand, which is the biggest selling ale in the UK. Stuart Catchpole, brands director for ales at Scottish Courage, added: "Circus won the pitch because of its understanding of the brand's no-nonsence character and because it found a way to use that personality to subvert the internet medium. We're delighted to have the agency as part of the John Smith's team." Because over half of the UK population does not have regular access to the internet, except via public access touchpoints such as cyber cafés, Circus will be exploring opportunities for consumers to access the site via interactive kiosks in pub and club environments, as well as on WAP phones and through interactive television. Paul Twivy, a founding partner at Circus, said: "John Smith's has an immaculate track record in advertising from Arkwright onwards, we has simultaneously paraded nonsense and attacked it. We have tried to learn from that well-crafted tradition in constructing our web site. We believe that a good web site can bring the relationship of John Smith's closer to its drinkers on an everyday basis."

- Scottish Courage has appointed Circus to take its John Smith's brand online. Circus, which secured the business after a four-way pitch, will be responsible for using the internet to build and extend the "no-nonsense" values of the brand, which is the biggest selling ale in the UK. Stuart Catchpole, brands director for ales at Scottish Courage, added: "Circus won the pitch because of its understanding of the brand's no-nonsence character and because it found a way to use that personality to subvert the internet medium. We're delighted to have the agency as part of the John Smith's team." Because over half of the UK population does not have regular access to the internet, except via public access touchpoints such as cyber cafés, Circus will be exploring opportunities for consumers to access the site via interactive kiosks in pub and club environments, as well as on WAP phones and through interactive television. Paul Twivy, a founding partner at Circus, said: "John Smith's has an immaculate track record in advertising from Arkwright onwards, we has simultaneously paraded nonsense and attacked it. We have tried to learn from that well-crafted tradition in constructing our web site. We believe that a good web site can bring the relationship of John Smith's closer to its drinkers on an everyday basis."



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