Scottish Courage reviews pounds 45m task

Scottish Courage has notified MediaVest that it is putting its pounds 45 million planning and buying account up for review.

Scottish Courage has notified MediaVest that it is putting its

pounds 45 million planning and buying account up for review.



Incumbent MediaVest will automatically qualify to join the pitch,

according to David Crawley, Scottish Courage marketing and

communications manager.



It is thought a shortlist has been drawn up but Crawley would not

comment on which agencies might be on it.



MediaVest seized the account from BMP OMD in 1995, after the latter took

over MediaVest’s Anheuser-Busch account.



Simon Redican, head of media planning, Nick Theakstone, broadcast

director, and Rob Judd, associate director, all work on the account at

MediaVest.



This is the first time the pubs and brewery giant has reviewed its media

account during MediaVest’s tenure.



The Scottish Courage brands include Beamish, Beck’s Bier, Coor’s,

Foster’s, Miller, McEwan’s and Newcastle Brown.



Foster’s is the second biggest seller in the UK lager market, behind

Carling.



Advertising budgets for the prestigious account are predominantly spent

on television campaigns.