Twelve agencies shared the honours at the Scottish IPA Advertising
Effectiveness Awards last week, breaking the domination of Faulds
Advertising, the Leith Agency and 1576 in creative awards north of the
Seven shops took home gold effectiveness awards, with the Leith Agency,
Smarts and the Morgan Partnership winning two apiece. The Morgan
Partnership won the overall grand prix for its work on the relaunch of
Linoleum, now called Marmoleum, for a long-term client, Forbo Nairn.
The Leith Agency’s two golds were for Bank of Scotland, which won in the
financial advertising section, and Tennent’s Lager, in the long-term
Smarts’ two golds were for direct marketing campaigns. Faulds and 1576
received one gold each, for work on the Scottish Tourist Board and
Scottish Pride respectively.
The grand-prix winning Marmoleum relaunch campaign concentrates on
consumer press and direct marketing. Using striking photography, it is
designed to give a contemporary appeal to an old-fashioned product.
John Morgan, chairman and managing director of the Morgan Partnership,
said: ’We were surprised that we won against the more fashionable
agencies and sexier brands, but we knew we had a good case.’
Other agencies on the honours list included the Bridge, the Glasgow
Agency, McCann-Erickson Scotland, Marr Associates, Feathers Brookbank,
Riley Advertising and Barkers.