Scottish IPA rewards twelve agencies

Twelve agencies shared the honours at the Scottish IPA Advertising Effectiveness Awards last week, breaking the domination of Faulds Advertising, the Leith Agency and 1576 in creative awards north of the border.

Twelve agencies shared the honours at the Scottish IPA Advertising

Effectiveness Awards last week, breaking the domination of Faulds

Advertising, the Leith Agency and 1576 in creative awards north of the

border.



Seven shops took home gold effectiveness awards, with the Leith Agency,

Smarts and the Morgan Partnership winning two apiece. The Morgan

Partnership won the overall grand prix for its work on the relaunch of

Linoleum, now called Marmoleum, for a long-term client, Forbo Nairn.



The Leith Agency’s two golds were for Bank of Scotland, which won in the

financial advertising section, and Tennent’s Lager, in the long-term

campaign category.



Smarts’ two golds were for direct marketing campaigns. Faulds and 1576

received one gold each, for work on the Scottish Tourist Board and

Scottish Pride respectively.



The grand-prix winning Marmoleum relaunch campaign concentrates on

consumer press and direct marketing. Using striking photography, it is

designed to give a contemporary appeal to an old-fashioned product.



John Morgan, chairman and managing director of the Morgan Partnership,

said: ’We were surprised that we won against the more fashionable

agencies and sexier brands, but we knew we had a good case.’



Other agencies on the honours list included the Bridge, the Glasgow

Agency, McCann-Erickson Scotland, Marr Associates, Feathers Brookbank,

Riley Advertising and Barkers.



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