Scottish National Heritage appoints MediaCom to account

LONDON - Scottish National Heritage has appointed MediaCom Scotland to handle its media planning and buying account.

The agency will work on campaigns to support SNH's launch of an "outdoor access code", which aims to promote responsible behaviour in the countryside and outdoors.

SNH is a charitable trust that works in partnership with land-owners.

MediaCom Scotland has also won business from the launch of ProjectScotland and The Scottish Information Commissioner.

ProjectScotland is a partnership between private, public and voluntary sectors that aims to provide volunteering opportunities for 16- to 25-year-old Scots.

The Scottish Information Commissioner is a Whitehall-funded body that aims to promote the Freedom of Information Act.

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