Scottish Widows "life feels better when you have a plan" by 101

Scottish Widows’ hooded woman returns in the brand’s first ad in four years. 101 created the spot for the Lloyds Banking Group-owned pensions and investments provider, which celebrates its 200th anniversary in 2015. The campaign, 101’s first for Scottish Widows, aims to address the shortfall between expectation and reality felt by people who do not save enough money for their retirement. It features real people from across the UK, including a fisherman and a ballet teacher. The work was written by Augusto Sola and Philip Kitching, art directed by Tanya Holbrook and directed by Leila & Damien de Blinkk through Wanda Productions.

Credits

Creative agency
Executive creative director
Creative director
Art director
Agency producer
Agency production assistant
Directors/photographers
Production company
Producer
Executive producer
Post-production facility
Film editing company
Editor’s assistant
Branding agency
Creative director
Creative lead
Designer
Media agency
MEC
Executive creative director
Managing director
Business director
Strategy director

Featured in this story

Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member