ScottishPower film plays on reputation for attentive service

ScottishPower pokes fun at its staff’s reputation for helpfulness in new TV advertising that centres on the excruciating lengths to which one of its young workers will go to solve a customer’s problem.

ScottishPower pokes fun at its staff’s reputation for helpfulness

in new TV advertising that centres on the excruciating lengths to which

one of its young workers will go to solve a customer’s problem.



Bartle Bogle Hegarty has created the film, which capitalises on a

Which?



report published at the end of last year giving ScottishPower staff high

ratings for their helpfulness and good quality technical advice.



The film, breaking on Monday, continues the ScottishPowered theme

introduced to advertising when BBH won the pounds 7 million account

seven months ago. It promotes the 183 ScottishPower stores operating

nationwide, many of which were previously known as Electricity Plus.



The 40-second commercial features three young flatmates whose daily

highpoint is watching their glamorous neighbour in the flat opposite

doing the washing up.



One of the lads, who works in ScottishPower showroom, is shattered when

the neighbour walks in and asks to look at dishwashers. He perks up when

she realises the dishwashers on display are too wide for her

kitchen.



As she starts to walk away he calls her back to look at the ’slimline’

dishwashers also in stock and winces in the knowledge that the

flatmates’ daily treat is over.



A ten-second sequel to top and tail ad breaks shows the lads looking

forlornly from their flat window at the empty kitchen below. The endline

is: ’We can’t help but help.’



The ads were written by Alex Grieve, art directed by Adrian Rossi and

directed by Steve Reeves for Stark Films. Media buying and planning are

by Motive.



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