Feature

The Screen test - Campaign Screen's international ad picks

Campaign Screen editor, Lisa Campbell, this week begins her regular weekly look at some of the best international TV ads around.

Ben Mobile - Mobile phone company Ben continues to show the very different and personal ways people use phones in these latest ads. This time however, the campaign highlights the new data services available.



Interestingly, the entire campaign, consisting of over 15 commercials, has been produced and directed by the agency itself. Creative director Johan Kramer joins a long list of successful creatives who are now turning their hand to directing.



The Ad Council America - A powerful PSA which highlights the surprising and alarming state of child hunger in America.



Created by BBH New York and the Advertising Council, the ad aims to highlight the plight of the nation's 12m hungry children - a situation which is worsened when schools close for the summer. The ads, directed by Joe Pytka, are based on real life stories heard by the creatives at various shelters and food banks.



VW - "The Microbus Movie" is a "three-minute positioning film" rather than a commercial. It was put together in the US as part of an attempt to get VW's German owners to consider putting the Minibus into production.



Even though only one prototype of the vehicle exists, it has received rave reviews in the press, thanks to this film, which pays tribute to the 60's heritage of the VW Minibus. It highlights the unique VW community and shows people enjoying a road trip. At the same time, the film points to VW innovations such as the space-age seats, powerful engine and DVD player.



Vodaphone - Vodaphone and BMP DDB continue their love affair with animation with this brilliantly funny spot by Mick Graves. The stick-thin Mandy and "fuller figured" Stacey head out clubbing, intent on pulling.



They both spot the same hunk but are disappointed to find his personal ring tone is the Village People's YMCA. There are plenty of well-observed touches such as the girl's different dreams about each man and Stacy's bra revealed under the ultraviolet lights. It's a great parting shot by BMP which lost the account to WCRS in February.



Nike - We just couldn't resist starting the issue with this hilarious spoof of Nike "Freestyle" (as featured on issue 19). When the director, Jason Moore, met two JWT creatives and they suggested this idea - to spoof Moore's favourite commercial - he knew he was onto a winner.



Made in just three days after extensive casting sessions, the ad hit www.adcritic.com and was complete just in time for the tail end of the NBA finals. The man swinging a basketball from his tongue (found by chance during casting) has to be seen to be believed.




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