Burge established Screenvision, the US-based cinema advertising network jointly owned by ITV and Tomson, in 1999.
Under his leadership, the company achieved more than 50% share in the US.
Prior to that, he spent two years as finance director at Carlton Screen Advertising.
Based in London, Burge has a brief to oversee results and performance for Miva's pan-European network including offices in Germany, France, Spain and Italy.
"My aim is to apply my experience in leading businesses to help drive the next phase in the company's development," said Burge, who has eight years' board level experience at Allied Domecq.
He will report to Miva's group managing director, UK & Europe, Adam Poulter.
The pair previously worked together at Carlton, and then for Screenvision for four years from the late 1990s
"Alan's depth of experience building businesses in both the media and in other industry sectors will be a major asset," said Poulter.
In June, Miva signed up ISP Wanadoo as the first major search partner for its pay-per-call system.
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